TDC NET - A new corporate strategy
The Task
In a fast-paced, competitive industry, staying at the forefront of telecommunications requires every employee’s support.
That’s why TDC NET partnered with us to finalise and launch their “Connectivity Pioneers” strategy, ensuring alignment and engagement across the organisation.
The Approach
To bring TDC NET’s "Connectivity Pioneers" strategy to life, we developed a unified change story, creative framework, and strategic communication plan, forming the foundation for engaging employees with the new vision. As the final pieces of the strategy came together, creating the framework and foundation helped bring the strategy to life and make it feel more tangible for everyone involved.
In collaboration with the TDC NET team, we developed a full range of communication materials, as well as cross-country roadshow with eight local town hall meetings, allowing employees to connect with the strategy in real time. To empower leaders, we provided a Connectivity Pioneers Leaders Kit with tips, guides, and key messages to help them inspire their teams.
The Result
The strategy rollout is uniting employees with a clear sense of purpose. Through storytelling, engagement, and leadership support, the approach aligns the workforce with TDC NET’s goals and ensures the message resonates across the organisation.
Curious how we can help you finalise and communicate your corporate strategy?