With World Kindness Day upon us, now more than ever, employees need to feel valued by companies in an authentic and consistent way.

Sustainability is one of those curious internal communication topics. Your company’s people can be passionate or completely indifferent, and it’s always political. It is a topic filled with skepticism, the risk of looking fluffy and the feeling that big ambitions are not enough.

Has your Employee Value Proposition (EVP) been tucked away over the past year? Recruiters predict the global war on talent has not ceased.

As the clock has whirred forward from March 2020, when the world was plunged into lockdown and companies made the mad scramble to get as many employees online as possible, we can see a clear shift in corporate perception of internal communication from a nice-to-have to a must-have.

Reflecting on Squid Game, the titular game in the hit Korean Netflix series and a popular children’s game played in Korea, I kept drawing parallels to the journey and experience of winning at employee change communication.

Interactive conferences are great for sparking ideas. I loved Mike Klein‘s #WeLeadComms Open Conference on Communication Leadership. Not only was this attended by people from across the globe, but they were all intently focused on employee communications and best practice.