Holograms for hybrid communication

Yes holograms are really real and they are great for hybrid environment where you have people in real life and someone beamed in, interacting in real time.​

I’d like to introduce you to Paul Wiley, who is the co-founder of the Imagine Room Group in Australia and has been doing great stuff with 3D filming for virtual reality experiences and has recently also started working with holograms. ​

Holograms are exciting technology that we’re seeing more of in external communications. Stay tuned for more internal use as the benefit of reduced travel is realised with the need for effective hybrid communication tools.

But technology is just technology. It needs to sit side by side with a solid communication plan. Just like streaming has given us more channels and options, holograms are another option to the mix. As communication professionals we need to understand when it makes sense to use them and how they can be most effective.

If you are planning an internal communication event, digital or otherwise and need campaign inspiration, creativity, and excellent execution, reach out to Alexander Stephanou to see how we can partner with you.