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Metaverse for internal communication

Be bold in the Metaverse

Let’s start with virtual reality – the metaverse. This built on the backbone of Web 3.0. and is a 3D environment where you are fully immersed with spacial sound. Virtual reality is when a digital environment replaces the user’s physical surroundings.

The metaverse isn’t restricted to people doing dances in Fortnite. There are really interesting business cases for the metaverse. If you are looking for a way to engage people or have a special virtual event, then this platform is for you.

We’ve worked with clients such as DPDHL and Tryg using 3D environments to bring their corporate strategies to life. Virtual reality is also great for running high profile events, such as events that we’ve run for companies such as GEA and Liberty Mutual.

Companies such as Accenture are using these environments for onboarding and Ikea is using them for scenario training.

You need to be clear about the business problem you want to solve, have a clear strategy including a content strategy and the budget for it.

We have extensive experience in creating customised and curated metaverses for our clients to help them communicate with their employees. It requires a different mindset to work in 3D to create a fully immersive experience. A solid communication basis and promotional campaign is key to success. We are also big advocates of communication measurement in the space. Contact Andreas Ringsted if you’d like to hear more about how we can partner with you.

News

Augmented reality for internal communication

Another immersive tech is augmented reality. This is when you look through a device such as a smartphone or tablet to see graphics super imposed over a livestream of the physical environment. Think Pokemon Go, IKEA Place App or now retired Lego Hidden Side App.

If you want to show new dimensions to physical objects, then this is a tactic for you. It gives your reality a bit extra.

We’ve used it for clients such as DPDHL, Tryg and Danske Bank to create excitement in campaigns.

If you’re looking for a creative, engaging digital campaign for your employees, reach out to Andreas Ringsted for a quick discussion on how we could support you.

News

Holograms for hybrid communication 

Be bold in the Metaverse

Let’s start with virtual reality – the metaverse. This built on the backbone of Web 3.0. and is a 3D environment where you are fully immersed with spacial sound. Virtual reality is when a digital environment replaces the user’s physical surroundings.

Holograms are exciting technology that we’re seeing more of in external communications. Stay tuned for more internal use as the benefit of reduced travel is realised with the need for effective hybrid communication tools.

But technology is just technology. It needs to sit side by side with a solid communication plan. Just like streaming has given us more channels and options, holograms are another option to the mix. As communication professionals we need to understand when it makes sense to use them and how they can be most effective.

If you are planning an internal communication event, digital or otherwise and need campaign inspiration, creativity, and excellent execution, reach out to Alexander Stephanou to see how we can partner with you.

News

Mixed reality for internal communication 

Be bold in the Metaverse

Let’s start with virtual reality – the metaverse. This built on the backbone of Web 3.0. and is a 3D environment where you are fully immersed with spacial sound. Virtual reality is when a digital environment replaces the user’s physical surroundings.

News

Which technology will have the biggest impact on internal communication? 

The metaverse isn’t restricted to people doing dances in Fortnite. There are really interesting business cases for the metaverse. If you are looking for a way to engage people or have a special virtual event, then this platform is for you.

We’ve worked with clients such as DPDHL and Tryg using 3D environments to bring their corporate strategies to life. Virtual reality is also great for running high profile events, such as events that we’ve run for companies such as GEA and Liberty Mutual.

Companies such as Accenture are using these environments for onboarding and Ikea is using them for scenario training.

You need to be clear about the business problem you want to solve, have a clear strategy including a content strategy and the budget for it.

We have extensive experience in creating customised and curated metaverses for our clients to help them communicate with their employees. It requires a different mindset to work in 3D to create a fully immersive experience. A solid communication basis and promotional campaign is key to success. We are also big advocates of communication measurement in the space. Contact Andreas Ringsted if you’d like to hear more about how we can partner with you.

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