Case study

The Sitecore Super Seven: Revitalising the entrepreneurial spirit

17

different countries

470

online quiz submissions out of 700 employees

100%

organisational reach

The Sitecore Super Seven

The Sitecore Super Seven

This presented a great opportunity to tell the story of the Sitecore core values with superhero archetypes, reflecting the company’s young and entrepreneurial culture. In close collaboration with Sitecore, we developed the Sitecore Super Seven with the aim of establishing the story of the values in a memorable manner, triggering employee reflection and linking concrete actions and ‘super powers’ to each value.

The launch was a Super Seven animation video and a quiz, which revitalised the Sitecore values. Sitecore’s Super Seven are still alive and a force to be reckoned with…

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