Case study

Innovate to excite – More significant innovation faster to market

1500

petri dishes with mints and booklets that sweetened transition training sessions

Change communication

Novozymes was in the process of launching a new strategic change project that affected the entire organisation. Open helped Novozymes communicate the change.

Innovate to excite

The change project was complex and the first challenge was to reduce complexity to ease communication. A compelling name and clear core story were created to align communication and engage all affected employees.

Also, a recognisable and easily decodable visual framework was developed to give the change project a communicating identity.

The project group and their network were equipped with D.I.Y. presentation tools and templates to tailor their messages to specific parts of the organisation.

A recognisable and easily decodable visual framework

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