Let’s start with virtual reality – the metaverse. This built on the backbone of Web 3.0. and is a 3D environment where you are fully immersed with spacial sound. Virtual reality is when a digital environment replaces the user’s physical surroundings.

The metaverse isn’t restricted to people doing dances in Fortnite. There are really interesting business cases for the metaverse. If you are looking for a way to engage people or have a special virtual event, then this platform is for you.

We’ve worked with clients such as DPDHL and Tryg using 3D environments to bring their corporate strategies to life. Virtual reality is also great for running high profile events, such as events that we’ve run for companies such as GEA and Liberty Mutual.

Companies such as Accenture are using these environments for onboarding and Ikea is using them for scenario training.

You need to be clear about the business problem you want to solve, have a clear strategy including a content strategy and the budget for it.

We have extensive experience in creating customised and curated metaverses for our clients to help them communicate with their employees. It requires a different mindset to work in 3D to create a fully immersive experience. A solid communication basis and promotional campaign is key to success. We are also big advocates of communication measurement in the space. Contact Andreas Ringsted if you’d like to hear more about how we can partner with you.