Maersk - Improving global cooperation

Maersk increased Microsoft Teams use by 495%, improving global cooperation and strengthening its competitive advantage

Maersk Line is a Danish international container shipping company and the largest operating subsidiary of the Maersk Group, a Danish business conglomerate. Founded in 1904 by A.P. Moller, the company headquarters are in Copenhagen, Denmark. Maersk is one of the largest shipping companies in the world, with 110 000+ employees across 130 countries and 700+ container vessels deployed.

Background

Maersk was in the process of transforming from a conglomerate to an integrated organisation, using Microsoft 365 and Teams to facilitate collaboration and break down silos. This transition made Maersk a more agile, responsive and collaborative organisation, ready to tackle challenges confidently.

Challenges

  • How to drive productivity and collaboration across the organisation

  • How to improve customer service

  • How to streamline communication with frontline workers

Adoption advisory and assets from start to finish

In 2018, only 15% of Maersk employees were using Microsoft Teams. Open, a member of the Microsoft Partner Network, helped Maersk increase the adoption and use of Microsoft Teams, leading to increased productivity, improved communication, and reduced business silos. Teams adoption has been a significant success for Maersk, and the platform continues to be an essential tool for the company's collaborative efforts.

Open contributed by…

  • Identifying locations where adoption rates were low and developing personas to target local communication

  • Mobilising local communication ambassadors to promote the adoption

  • Using existing channels (incl. Yammer) to drive deployment communication

  • Helping to find, create and share personal success stories from early adopters

  • Helping craft global ‘final call to switch’ messages

  • Introducing a Teams chatbot that could answer FAQs

  • Celebrating successful adoption with, e.g. videos and infographics

Hepti Yammer chatbot

Improving customer service and boosting collaboration with Teams

Maersk's adoption of Teams enabled real-time interactions about customer booking confirmation. This improved customer satisfaction and helped Maersk maintain and defend its position as a leading global shipping and logistics provider.

Campaign results infographic

Building an inclusive, sustainable future 

As Maersk employees experienced the improved efficiency of virtual collaboration with Teams, communication barriers within the company eroded, travel costs fell, and sustainable business objectives improved.

Outcome

  • A 495% increase in Teams use after the campaign

  • Mobile use of Teams increased by 25%

https://www.maersk.com/

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